Project
A brand that transforms the relationship with money into something conscious, abundant, and human.
Client
Moneta
Services
Visual Identity · Packaging · Multisensory Direction
Type
Branding & packaging
Overview
A financial brand for women that brings together symbolism, history, and multisensory design.
The brand's name and symbol reference a coin, alluding to the Roman goddess of fortune. All Brazilian coins currently feature male figures looking toward the past, instead of the classical face of the goddess, who looks to the future. In response, a new version was created, represented by a Black woman, the majority of Brazil's population. Freedom; female entrepreneurship; empowerment; strength; leadership.
Moneta is a brand that talks about money with honesty and depth. It explores how emotions, habits, and choices shape our financial lives, turning complex ideas into clear, beautiful, and practical narratives. For Moneta, money isn't just a number or a goal. It's a language, one that reveals how we relate to ourselves, to time, and to freedom. By blending psychology, strategy, and design, Moneta helps people see money not as pressure, but as possibility.
Just like coffee is part of daily life and symbolizes clarity, focus, and the start of a new day, financial education opens new paths for safer and more conscious choices, and should be approached with the same ease. It's an everyday ally. That's why this aroma and flavor are part of Moneta's universe. Finance is not just about numbers, it's about behavior, decisions, and power. Moneta's mission is to transform women's relationship with money by offering knowledge and strategies that strengthen their independence.