Project
Visual identity for Afiada, a self-care and well-being studio that brings together technical precision and a tender, human voice.
Client
Afiada — Espaço de Cuidado & Auto-estima
Services
Visual Identity · Custom Type · Illustration · Packaging
Type
Brand identity & Collage illustration
Overview
A brand that carries the precision of the craft in its name, and returns it as care: precise, organic, and generous.
Afiada was born from the idea of a space where care is taken seriously. The challenge was to build a brand that communicates precision without feeling cold, and warmth without losing consistency, balancing the craft's technical edge with the welcoming tone of the studio.
We drew a custom typeface where leaves and branches sprout from the letters, turning the name into form. A palette of sage green, terracotta and rose creates a calm contrast against deep black. Botanical illustration ties every touchpoint together, from card to packaging, from mural to façade.
Afiada became recognizable before being read. The identity turned the space into landscape: the leaves of the letters grow across the façade, the tones repeat on cards and in-house products, and every client steps into a world that feels made just for them.