Project
A curated vintage thrift store rooted in memory, affection, and intentional selection.
Client
Acervo 77
Services
Visual Identity · Sensory Direction · Image Curation
Type
Branding
Overview
A brand that evokes the warmth of a grandmother's house translated into a contemporary language.
Acervo 77 is a curated vintage thrift store rooted in memory and affection. The brand evokes the warmth and familiarity of a grandmother's house (a place of comfort, stories, and time) while translating this feeling into a contemporary and intentional aesthetic. The visual identity balances coziness with freshness, combining nostalgic references with a modern sensibility. Every element reinforces the idea of care, curation, and uniqueness.
Acervo 77 works exclusively with vintage and distinctive pieces, valuing garments that carry history, character, and individuality. More than a thrift store, Acervo 77 is a space where past and present meet, a place for people who seek clothing with personality, meaning, and a story to tell. The brand was designed to engage every sense: the aroma of orange, the flavor of tea, the sound of vintage and calm music, and the texture of crochet and soft fabrics.
Aroma of orange, a warm citrus scent that feels familiar and comforting. It evokes freshness with affection, like a sunlit room in an old house, welcoming, alive, and gently nostalgic. Flavor of tea, simple and calming, suggesting slow moments, conversation, and pause. Sound of vintage and calm music, an atmosphere of warmth and memory. Texture of crochet and soft fabrics, evoking handmade care, patience, and affection. Authentic; warm; timeless; caring; thoughtful.